Boring corporate events have become a thing of the past. Today, businesses and organizations strive to make these events as interesting and entertaining as possible. One of the ways they do this is by incorporating a theme. While there is no right or wrong answer as to what you can use as a theme, there are some tips you should follow to help you make the best possible decision for your audience.
Consider Your Goals
What are you trying to accomplish at your corporate event? Do you want to provide training for attendees on a specific topic? Are you looking to attract new clients? Is it a networking event? Considering the purpose of the event will help you determine what kind of theme would be the most appropriate. For instance, if your event is primarily about networking, then team-building exercises and interactive elements will be the best choice.
Select a Tagline
It may seem cliche, but having a tagline for your event can help you narrow down potential themes. A tagline details the purpose of an event in a short, catchy phrase that is designed to help people remember the event. This short line will serve as the centerpiece for every other aspect of your corporate event, including the theme you choose.
Think About Your Audience
Who will be attending your event? Are they younger business professionals who are interested in running their own business, or are they an older crowd consisting of individuals moving toward retirement? Is your audience a mixed bag? This can help you find a theme that ties everyone together. If you have enough time and would like to get attendees involved, consider putting together a survey to find out what people want from your event.
A theme can make or break your corporate event. Take the time to consider all the elements to ensure you pick a theme that gets results and keeps attendees interested.